What role does the World Wide Web Consortium (W3C) play in web accessibility?

The World Wide Web Consortium (W3C) plays a crucial role in setting guidelines to enhance web accessibility through the Web Content Accessibility Guidelines (WCAG). These guidelines aim to make web content more accessible to a wider range of people with disabilities, including those with visual, auditory, motor, and cognitive impairments. By establishing these standards, the W3C provides a framework that web developers and designers can follow to create more inclusive websites and applications, ensuring that everyone has equal access to information and services on the web. This effort is essential in promoting a universally accessible digital environment, ultimately improving user experience for all individuals, regardless of their abilities.