What is the purpose of using landmarks in web design?

Landmarks in web design serve to help users navigate sections of a page more easily. They provide a structured way to identify different areas of content, allowing both users and assistive technologies, like screen readers, to quickly understand the layout of a webpage. This is particularly beneficial for individuals with disabilities, as it enables them to jump to specific parts of the page, improving their overall navigational experience.

Using landmarks is crucial for creating a better user experience, especially on complex or content-heavy sites, as it organizes information logically and aids in efficient navigation. This directly contributes to the principles of web accessibility, ensuring that all users, regardless of their abilities, can effectively interact with web content.