How can web accessibility impact SEO?

Focusing on user experience is essential for both web accessibility and search engine optimization (SEO). Accessible websites are designed to be navigable and usable for all individuals, including those with disabilities. This commitment to inclusivity often leads to a more streamlined and intuitive user experience.

Search engines like Google take user engagement metrics into account when determining rankings. Metrics such as time spent on a site, bounce rates, and user interactions can be positively influenced by accessibility features. For example, if a website is easy to navigate for all users, it is likely that more visitors will stay on the site longer and engage with its content. This positive user behavior can enhance the site's credibility and authority in the eyes of search engines, potentially leading to higher rankings.

In contrast, the other options miss the connection between accessibility and SEO. Some may falsely believe that a lack of relationship exists between the two fields or emphasize visual design or keyword usage alone without considering how these factors contribute to the overall accessibility and usability of a website. Each of these misconceptions overlooks the broader view that enhancing accessibility can lead to improved user experience and, consequently, better SEO outcomes.